Blog - Hasani X

November 9, 2021

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Create Products & Services That Deliver Massive Customer Value

3 years ago · 6 minutes

Success in your business depends on your ability to deliver value at a profit. And primary to that equation is delivery of VALUE, not the pursuit of profit. But don’t misunderstand me: your endgame is definitely profit. It’s just that the path to earning the most profit always follows the path of deliver the most VALUE. Here’s why: when you […]

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October 27, 2021

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Business Growth / Dev

How To 3X Profits In Just 30-Minutes

3 years ago · 2 minutes

We promised to 3X profits, and we did in 30 minutes. The million dollar question is, how did we do it? Well, we didn’t ramp up marketing, improve the offer, or even sell more products. Instead, we cheated, took the shortcut and raised prices. Because the fact is, nothing boosts top-line growth faster than increasing prices. “Well, Thanks Captain Obvious” […]

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July 19, 2021

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Marketing & Branding

Don’t Outsource Your #1 Resource

3 years ago · 3 minutes

When I encourage leaders to go all-in sharing their Story, this is what they initially think I’m saying… “So you want us to hire your agency to do marketing for us…” No, that’s not what I’m saying… All-in on communicating your Story isn’t a function of outsourcing your communications. It’s more about finding the best and most efficient vehicle for […]

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June 29, 2021

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Leadership & Culture | Marketing & Branding

Why It’s Your Job to Lead Your Story

3 years ago · 2 minutes

Are you a leader looking to level up your marketing and content strategy? Then it’s time to take control and Lead Your Story. Here are 3 Leadership Mantras to Lead Your Story 1️⃣ Skill ≠ Strategy the most skilled people in your organization, especially creatives, should not be in charge of strategy. That’s your job as a leader. Don’t punt and […]

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June 28, 2021

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Communication | Leadership & Culture

Are You Solving The Right Problem?

3 years ago · 2 minutes

One of the most valuable and powerful tools you can have in your arsenal is the ability to solve problems. But not how you might be thinking of “problem-solving.” I’m talking about the ability to push pause when everyone else is making assumptions and to ask a clarifying question… “Are We Solving The Right Problem?” You see, problem-solving isn’t as […]

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June 23, 2021

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Leadership & Culture | Selling & Closing

They Liked It, But Did They Buy It?

3 years ago · 1 minute

One of the most important jobs of a leader is to focus on what matters most. And what matters most is ensuring that your company has what it needs to operate and thrive. So while likes, follows, and subscriptions matter — and the compliments we receive help us “FEEL” good — they will not FUEL nor sustain our business. And […]

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June 10, 2021

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Marketing & Branding

Brand Like An Indian Wedding!

4 years ago · 3 minutes

Have you ever been to an Indian wedding? I’m in Atlanta, hosting a Story Day with a client in this big fancy hotel. And while we have big cameras, tons of gear, and look like a Hollywood set, nobody is paying us any attention. Why? Because there’s also an Indian wedding going on at the hotel, and if you’ve ever […]

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March 10, 2021

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The Yellow Chair Podcast

#22: The 3-Things That We All Want – Need – And Desire

4 years ago · 1 minute

I figured it out. There are only three things that each-and-every one of us wants, needs, and desires –just three things. And in today’s episode, we dive into how to get these three simple but profound things in our lives and how to use them to power our success and ability to lead and help others. 🎙 Time to get […]

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March 8, 2021

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The Yellow Chair Podcast

#21: Motivation vs. Inspiration – Which is more important?

4 years ago · 1 minute

Do you need more motivation or inspiration in your life? And if so, which is more important for what you’re trying to achieve? In today’s podcast, we tackle the difference between being motivated and inspired and why you need the right balance and strategy of both to succeed. 🎙 Time to get storified in The Yellow Chair: Episode #21: […]

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March 7, 2021

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The Yellow Chair Podcast

#20: Practicing The Principle of “AND” To Get More of What You Want

4 years ago · 1 minute

You don’t always have to settle, compromise, and accept the story that “you can’t have your cake and eat it too.” The truth is, you can have the best of both worlds, but you have to drop the story of “OR” and embrace the story of “AND.” It is a simple but powerful story that allows us to negotiate with […]

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