What is The Signal?
The Signal is a weekly newsletter for expert service businesses ready to rise above the noise. Every week, you'll get insights and proven frameworks to help you stand out, win bigger, and become the obvious choice in your market.
Who is The Signal for?
Expert service businesses that are great at what they do—but have realized that being the best is no longer enough.
If you're looking for ways to stand out, win bigger, and rise above the noise, The Signal is for you.
Specifically, service businesses (knowledge-based subject matter experts):
- Coaches
- Consultants
- Agencies
- Professional services
- Fractional executives
- Advisors and speakers
What topics do you cover?
- Standing out in a noisy, AI-driven market
- Articulating your value so clients "get it" instantly
- Winning bigger clients and commanding premium prices
- Building a brand that creates real emotional connection
- Navigating the shift from knowledge economy to connection economy
- Frameworks and proven processes that are working now
How much does it cost?
It's free. No catch. No sales pitches in every email. Just helpful tips.
How often will I get emails?
One email per week. We respect your time.
Can I unsubscribe anytime?
Yes. One click and you're out. But we think you'll love it.
What makes this different?
For years, being great at what you do was enough. Your expertise was your edge. That era is ending.
Knowledge has become a commodity. AI can produce "good enough" in seconds. And no matter how skilled you are, it's easier than ever to get drowned out by the noise.
The Signal is about rising above it.
It's for expert service businesses who want to showcase to the world how good they actually are—and need the frameworks, proven processes, and strategies that are working now to make that happen.
This isn't generic business advice. It's specifically for experts navigating a market where being great is no longer enough.
What type of consulting do you provide?
I help expert service businesses grow by clarifying their message, sharpening their offer, and building a brand that truly stands out.
Most service businesses sound like everyone else—even the great ones. I fix that. When your message is clear and your story connects, everything downstream works better: marketing, sales, team alignment, and growth.
Learn more, book a FREE discovery call.
Who do you work with?
Expert service businesses with real experience and a proven track record—typically 7+ years in their industry.
Specifically, service businesses (knowledge-based subject matter experts):
- Consultants
- Coaches
- Agencies
- Professional services
- Fractional executives
If you're great at what you do but feel like you're getting lost in the noise, we should talk.
Learn more, book a FREE discovery call.
What is the Expert's Curse?
The Expert's Curse is what happens when your deep expertise actually makes it harder to communicate your value.
The better you are at what you do, the more obvious it all feels to you—so you skip things, overcomplicate them, or assume people "get it." But they don't.
The result? You sound like everyone else (despite being better). Your marketing isn't converting as well as it used to. Your sales team can't close without you. And competitors with half your skill seem to win.
I help experts escape the curse and finally sound as clear and compelling as they are capable.
Learn more, book a FREE discovery call.
How is this different from other business consulting?
Most consultants focus on tactics—more ads, more content, more funnels.
I focus on the source: the message and offer you're putting into the world. If the message and offer are unclear, additional marketing only amplifies the confusion.
I help you get the signal right first. Then everything else works better.
Learn more, book a FREE discovery call.
What's the investment for your consulting?
It depends on where you are and what you need.
Some clients need a focused sprint to clarify their message. Others need ongoing strategic support to build a brand that truly differentiates.
The best way to find out is to book a free discovery call. No pressure, no pitch—just a real conversation about what might help.
Get an estimate, book a FREE discovery call.
Do you guarantee results?
I guarantee my work. If you're not satisfied, we'll make it right or part ways amicably.
No long-term contracts. Everything is milestone-driven with clear deliverables. If it's not working, we talk about it and fix it.
Learn more, book a FREE discovery call.
How does the discovery call work?
It's a 15–20 minute call to understand your goals and challenges.
I'll ask questions. I'll give you honest feedback. And if there's a fit, we'll talk about next steps.
No pressure. No pitch. Just a real conversation.
What does Chiefs of Story do?
Chiefs of Story is our investment and acquisition company. We partner with business owners through three models: direct purchase for owners ready to exit, equity investment for growth capital, or strategic partnerships for long-term value building.
How do I qualify for an investment offer?
We keep it simple. To qualify, your business just needs to meet three basic criteria:
- Service-based business
- Established for at least 5 years
- Generating $500,000+ in annual revenue
That’s it.
You don’t need perfect books or flawless operations. Whether your business is thriving or things are a bit messy, we’re open to a conversation. If we see the potential to turn your business into a strong brand with room to grow, we’re interested.
We’re not looking for perfect — we’re looking for potential.
What types of businesses do you invest in?
We invest in service-based businesses of all kinds. From professional services to home services and everything in between.
In short, you're a fit if your business depends primarily on humans delivering a service.
What size businesses do you typically invest in?
We invest in service businesses that earn $ 500,000 to $25 million in revenue. But we care more about your growth potential than your size.
What size businesses do you typically invest in?
We invest in service businesses that earn $ 500,000 to $25 million in revenue. But we care more about your growth potential than your size.
Do I have to turn over control for investment?
No. We offer full acquisitions and strategic partnerships for equity. It depends on what fits your goals.
Many owners stay involved post-investment. We're flexible.
What does the investment process look like?
Step 1: Kickstart the conversation:
Shoot us an email and we’ll get you on the calendar for a quick call. During the call, we ask a few questions to learn more about your story, business, and transition goals.
Step 2: Get your Exit-Ready Blueprint:
After the call, we’ll crunch the numbers, conduct some research, and create an exit-ready plan outlining our strategy for growing the company.
We’ll then send you a copy of the exit-ready growth plan for FREE, no strings attached. It’s our way of saying thank you for taking the time to speak with us.
Step 3: Receive an investment offer:
And if we see alignment or opportunity, we’ll also send over an investment offer. It might be an offer to buy, an equity investment, or a growth partnership
How long does it take to get an investment offer?
We typically complete the Exit-Ready Blueprint and offer within 3-5 days after our initial call.
What if I'm ready to sell my business?
That's okay! Subscribe to The Signal—our weekly newsletter for expert service businesses looking to stand out, win bigger, and rise above the noise.
Building a stronger brand now means a more valuable business later—whether you sell in 2 years or 20.