Insider Resources For More Impact & Income

FREE Mini-Course

Learn How To Use The Power of Story to Build Unstoppable Brand & Culture

Get instant access to my Free Best Story Wins Mini-Course! You’ll receive 6 communication strategies and worksheets that break down step by step how to use story to build brand, drive leads, and boost culture.

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Talk with X, and he'll let you know if he can make a cash offer, invest for equity, or consult to help you grow your business and valuation.

Impact Stories
About X

Lead Your Story is so different. I almost can’t put a word to it... It’s synergy. The power of story syncing and connecting you and your team. It's invaluable and helped us have a breakout year. We made the Inc 500 and received national awards and recognition.

Are You Solving The Right Problem?
Aztec Contractors

I improved as a leader, and so did my managers. We grew and hit new highs leading all franchises with our annual charity fundraiser. And this year we had the highest sales growth for the entire company. X’s approach of inside-out storytelling for building leaders, culture, and brand can’t be duplicated.

Are You Solving The Right Problem?
The Melting Pot

I’ve been through many leadership and TEAM TRAINING programs, but nothing like RISE, it helped me dream big then supported me to Live It and make it real. I’m now more confident, accomplishing more, AND my team is now performing at an all-time high.

Are You Solving The Right Problem?
Animal Services, The City of El Paso

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TXT X @ (704) 800-0881


    One of the most valuable and powerful tools you can have in your arsenal is the ability to solve problems. But not how you might be thinking of “problem-solving.”

    I’m talking about the ability to push pause when everyone else is making assumptions and to ask a clarifying question…

    “Are We Solving The Right Problem?”

    You see, problem-solving isn’t as much about brilliance coming to bear on challenging issues. It’s really about honing in on what matters most. It’s the ability to focus on what I call the “Prime Movers.”

    These often small and overlooked Prime Movers are what do all the heavy lifting when it comes to outcomes. But to find these gems, you have to push pause, back up, challenge assumptions, and ask almost child-like questions.

    The biggest of which is…
    Are We Solving The Right Problem?

    I’ve leaned on this question in my career building businesses, leaders, and teams. So often, it has allowed me, the “dummy/novice” in the room, to come up with the most profound and simple solutions.

    For example, once, we helped a client make over $2.3 million, going from a 5% close-rate to over 90%. And it wasn’t from a clever solution (see video above).

    We got this result by removing the assumption that we were solving the right problem. In challenging this assumption, I proposed skipping costly training that nobody wanted. Instead, we opted to change just one line in how the client communicated their offer.

    And overnight, nurse practitioners became closing machines without ever having to sell anything.

    The moral of the story, don’t assume you’ve identified the right problem. Don’t fall into the expert trap of finding a problem that fits your skills and the well-worn path you’re familiar with.

    Do this, and you’ll not only get better outcomes, but you’ll create more Impact and Income.

    Out… X