Charlotte, North Carolina ·
Business Investor · Chief Growth Officer
Hasani X
But everyone calls me X
Charlotte, North Carolina ·
Business Investor · Chief Growth Officer
But everyone calls me X
I'm Hasani X — most people just call me X. I'm a Chief Growth Officer for service businesses looking to grow. I've run 1,000+ campaigns to get clients and trained 10,000+ leaders and teams to keep them.
After seeing growth from every seat, one thing is clear: getting and keeping clients isn't about doing more. It's the opposite. One move, based on truth, wins. My job is helping service businesses to find that truth and double down on it.
Today, I do two things. I consult service companies on growth (MRX Partners) and buy/invest in service businesses (Chiefs of Story). I'm based in Charlotte, proud dad of three, married to my high school sweetheart, a former professional MMA fighter, modern Stoic, recovering overthinker, and someone who believes the greatest story ever told is the one we tell ourselves.
Read my full bio / origin story →
"He doesn't think outside the box — for him there is no box. With his help we improved conversion and retention, and more than tripled our business."
Dr. Kyrin DunstonFounderTrue Balance MD
Growth starts by facing the truth — where you actually stand and the one constraint really holding you back. We discover it, we don't declare it: no universal formulas, no out-of-context "best practices."
Finding it takes candor and courage, everyone raw, real, and relevant. Only once we see the real terrain are we looking at the problem actually worth solving.
We can't help fix what our clients won't face.
The audit tells us where you stand; it doesn't tell us what will win. That we find by moving — small, deliberate tests instead of big, expensive bets. $10 tests, not $10,000 bets.
We fail fast and let gated outcomes surface the real winner in your conditions. Discovery over declaration: data and reality decide, not opinion.
We owe our clients a map, not a guess.
Once we know the winner, we go all in. Relentless focus isn't doing more — it's subtraction: removing everything that isn't the one move, until the only thing left is the thing that works.
We hold everyone accountable to the same direction — you, your team, and me — checking results against the target and re-AMPing the moment conditions change. The move only pays if we stay with it.
The hardest work isn't finding the winning move — it's staying with it.