# How To 3X Profits In Just 30-Minutes

**We promised to 3X profits**, and we did in 30 minutes. The million dollar question is, how did we do it?

**Well, we didn’t ramp up marketing, improve the offer, or even sell more products**.

Instead, we cheated, took the shortcut and raised prices. Because the fact is, nothing boosts top-line growth faster than increasing prices.

**“Well, Thanks Captain Obvious”**– yes, you’re right, it’s obvious that higher prices = more profit.**But not so obvious is HOW much more profit.**So let’s do the math.

**Simple Price Increase Example: **

**Let’s keep things super simple and assume the following.** Our price is $100 and our current cost (fixed + variable) comes to $80. That breaks down to:

**Current Price:**$100**Current Cost:**$80**Current Margin:**20%**Current Profit:**$20 (per sale)

**How does a 20% rise in price impact profits? **

**New Price:**$120 (20% increase)**New Cost:**$80 (same as before)**New Margin:**33%**New Profit:**$40 (per sale)

**In our hypothetical example, profits exploded.** With just a 20% increase in price, we get 2X profits. That’s huge! But you may be thinking…

“But X, I can’t possibly raise my prices 20% — That’s too high.”

**First, I think you can raise prices by 20% (see training invite below)**.

But for now, let’s assume 20% is too high. So how about 10%? How about 5%? Because the principle is the same. Small price hikes have a disproportionate impact on profits.

**20% price increase**= 2X (100% more profit)**10% price increase**= 1.5X (50% more profit)**5% price increase**= 1.25X (25% more profit)

**Summary**: In short, a small price increase can equal BIG profit gains. This is especially true if you can raise prices and not see a decrease in demand or loss of customers. Which leaves us with ONE big question 👇🏾.

## How do you raise prices without losing customers?

**Learn how, at our next weekly X-Factor Live Training. We’ll discuss pricing strategies, give away our scripts, and answer your questions.**

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