Are you a leader looking to level up your marketing and content strategy? Then it’s time to take control and Lead Your Story.
Here are 3 Leadership Mantras to Lead Your Story
the most skilled people in your organization, especially creatives, should not be in charge of strategy. That’s your job as a leader. Don’t punt and give this unfair and heavy lift to your staff and agency partners.
when you hire that skilled social media star, business dev rep, or web developer, they know their craft. But they don’t know – your company, your brand, your story, your way. If you expect employees and partners to bring that to your company, then you’re admitting that you are a commodity without culture or a unique voice.
your people and business partners can and will only synergize with your leadership. Without it, they often operate in silos. And unfortunately, the tendency leans toward a culture of protecting one’s craft and creations at the detriment of the bigger picture, brand, and business.
Remember: marketing and content aren’t about skills (i.e., pretty things). It’s about complimenting creative skills with a communication strategy, story, and synergy so that your brand stands out and emphatically communicates…
“This is who we are. This is our STORY!”