Case studies

The work, told straight.

Real engagements, real numbers, and the move that made the difference in each.

In their words

With X's help, we improved conversion and retention, and more than tripled our business. He doesn't think outside the box — for him there is no box. He over-delivers and is definitely someone you want on your team or leading them.

Dr. Kyrin DunstonDr. Kyrin DunstonFounderTrue Balance MD

We shifted from a place to eat to a place to connect — in our marketing and in our culture. Hit #1 in the nation for sales growth and lowest turnover across the entire franchise.

Jay KilmartinJay KilmartinOwnerThe Melting Pot

We had a breakout year — made the Inc. 5000 and received national awards. There's something special about X's process. When you center your story in your marketing and culture, it has an immediate impact.

Frank Spencer IIIFrank Spencer IIIFounderAztec Contractors

I'm good at what I do, but terrible at explaining it. X took my knowledge, made it simple to communicate, and packaged it into a high-converting mini course and funnel — all within 30 days. With his help, we 2X'd revenue and grew into a seven-figure business.

Jimmy ColemanJimmy ColemanFounderLeadBaller

X helped me align my messaging, my offer, and my story from beginning to end. We oversold our new program with a successful international launch that doubled the business.

Christo SchutteChristo SchutteFounderBlaze Leadership

X was instrumental in helping us to capture and share our story. He helped me to be more transparent, vulnerable, and open in sharing my journey with addiction and the impact it had on my family.

My company, Hope Recovery Resources, now leads with our story. This has helped us to show not only that we can help, but that we've been exactly where our clients have been.

Beth SandersBeth SandersCEO and FounderHope Recovery Resources

Having X on our team is like having another SVP to drive better outcomes across the entire college. With his help, we hit all-time highs in enrollment.

Dr. Eva BaggDr. Eva BaggPresidentBarstow College

X's training and consulting brought our admissions team together and helped us build an effective outreach strategy. As a result, we dramatically shortened our sales cycle and set back-to-back enrollment records.

Daniel SeguraDaniel SeguraDirector of AdmissionsSouthwest University

X completely transformed my approach to business. It's like going from Business 101 to Business 205 overnight. His program helped me clarify my message, which in turn boosted my confidence. Now, I can speak authentically about what I'm offering and why it matters.

[…] This new approach has elevated my brand. I've gone from being a local business to attracting national clients. It's opened up possibilities I never imagined before. […]

Ebony LooneyEbony LooneyMake Me Over Eb

TL;DR With X's help, I finally cut through the noise and found the right audience, an irresistible message, and an effective offer. No more long pitches—now prospects get it in 30 seconds flat. […]

Kati RawsonKati RawsonEntrepreneur

Before working with X, I was constantly seeking others' opinions on my message, which reflected my uncertainty about it. But after just 20 minutes in his workshop, I experienced a profound shift. I went from uncertainty to hope, to optimism, and finally to the confidence to make it happen.

The process was almost therapeutic. It helped me make sense of my own life story and turn it into valuable currency. I realized that everyone overcomes different challenges, and these success stories are what make us relatable and attractive to potential clients. People don't just buy services; they buy you. […]

Dr. Jim TroyerDr. Jim TroyerReputation Resources

When I first walked into the X's workshop, I thought I had my message figured out. But I quickly realized it was too wordy and unclear. By the time I left, I had distilled it into one crystal-clear sentence that my team and clients could easily understand.

[…] Now, when I walk into a meeting, there's no mistaking who I am, why I'm there, and what I'm offering. My confidence has skyrocketed. I close deals more easily because I'm not just offering a service – I'm sharing myself and my story. […]

Robert BurgessRobert BurgessCEO & Founder

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