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My name is X. I help small businesses grow into profitable, scalable, exit-ready brands..
Hasani X | The Chief of Story | Investor & Founder of COS
Welcome to the Brand-First Economy.
In today’s market, you have to stand out and differentiate. Deliver a service that customers love and competitors can't copy.
That means building a brand that:
In today’s market, you have to stand out and differentiate. Deliver a service that customers love and competitors can't copy.
That means building a brand that:
But building a brand is
easier said than done...
That's why many business owners stay trapped competing in commodity hell. Working harder than ever, but never quite arriving.
We fix this with two exit-ready solutions
(BUY or BUILD).
easier said than done...
That's why many business owners stay trapped competing in commodity hell. Working harder than ever, but never quite arriving.
We fix this with two exit-ready solutions
(BUY or BUILD).
We buy from owners looking to exit and transition. Or we team up and partner with owners to build a more profitable and scalable brand.
Here's how
I Can Yelp You...
Freqently
Asked Questions
What is Exit-Ready Weekly?
Exit-Ready Weekly is the only newsletter you need to build an exit-ready business. Every week, you'll receive actionable strategies, frameworks, and insider tips to help you create an unfair competitive advantage, attract and win more customers, build a team and culture that drives results, and make your business easy to scale and sell.
Who is this the Exit-Ready Weekly newsletter for?
Business owners who want to maximize their impact and income. Whether you plan to sell or not, these strategies help you build enterprise value.
Think, moves that 10X the business.
Topics like:
- Differentiation and creating an unfair competitive advantage
- Increasing LTV (life-time value of a customer)
- Improving products, experience, and community (brand)
- Leadership/culture (service delivery)
- Systems/processes (efficiency)
What topics do you cover?
Our content revolves around the Four Bs Framework for building an Exit-Ready Brand:
- Business: Product-market fit, marketing, customer acquisition, and revenue growth
- Backbone: Operations, systems, people, culture, and scalability
- Brand: Differentiation, positioning, premium pricing, and competitive advantage
- Books: Financial management, valuation optimization, and exit preparation
How much does it cost?
It's free. No catch. No sales pitches in every email. Just helpful tips.
How often will I get emails?
One email per week. We respect your time.
Can I unsubscribe anytime?
Yes. One click and you're out. But we think you'll love it.
What makes this different?
Most business advice focuses on quick wins. We show you how to build lasting value whether you sell or not.
What type of consulting do you provide?
I help businesses grow and develop their brands. My focus is on preparing businesses to be exit-ready. FYI, this isn’t marketing. It’s about making the business a growth engine with an unfair market advantage.
Learn more, book a FREE discovery call.
Who do you work with?
I work with business owners who make over $1M in revenue.
These include:
- Professional services
- Commercial services
- Small manufacturers
- Niche operators
Learn more, book a FREE discovery call.
What does "exit-ready" mean?
Exit-ready means your business can operate successfully without you AND has maximum value when it's time to sell.
This includes having:
- Documented systems
- Strong leadership and culture
- Predictable revenue
- Competitive differentiation
- And clean financials
Learn more, book a FREE discovery call.
How is this different from other business consulting?
Most consultants focus on immediate revenue growth through tactics like marketing and sales. I focus on building transferable enterprise value. I tackle big things like:
- Differentiation and creating an unfair competitive advantage
- Increasing LTV (life-time value of a customer)
- Improving products, experience, and community (brand)
- Leadership/culture (service delivery)
- Systems/processes (efficiency)
Think, how do I make this business 10X more valuable? That's what I focus on.
Learn more, book a FREE discovery call.
What's the investment for your consulting?
Investment varies based on your specific needs and goals. But here's a range:
- $5K: Minimum for strategic planning and advice.
- $200K+: Projects that span 12 to 18 months, with set deliverables and development.
Get an estimate, book a FREE discovery call.
Do you guarantee results?
Nothing in life is guaranteed. It would be dishonest to promise results. But I will work with you until you're 100% satisfied or we end things amicably. No long-term contracts. Everything is milestone-driven with clear deliverables. If you're not happy, we talk about it, fix it, or offer to make things right.
Learn more, book a FREE discovery call.
How does the discovery call work?
It's a 21-minute call to understand your goals and challenges. I’ll ask questions and give clear, actionable insights. No pressure or sales pitch. Just a candid chat about how to grow your business and brand.
If, after the call, you want continued help, we'll work something out.
What if I'm not ready to sell but want to grow?
Perfect! Exit-ready doesn't mean you have to sell immediately. It means building a business that's scalable, profitable, and valuable - whether you sell next year or never sell at all. The strategies make your business stronger regardless.
Start here: subscribe to Exit-Ready Weekly.
What does Chiefs of Story do?
Chiefs of Story is our investment and acquisition company. We partner with business owners through three models: direct purchase for owners ready to exit, equity investment for growth capital, or strategic partnerships for long-term value building.
How do I qualify for an investment offer?
We keep it simple. To qualify, your business just needs to meet three basic criteria:
- Service-based business
- Established for at least 5 years
- Generating $500,000+ in annual revenue
That’s it.
You don’t need perfect books or flawless operations. Whether your business is thriving or things are a bit messy, we’re open to a conversation. If we see the potential to turn your business into a strong brand with room to grow, we’re interested.
We’re not looking for perfect — we’re looking for potential.
What types of businesses do you invest in?
We invest in service-based businesses of all kinds. From professional services to home services and everything in between.
In short, you're a fit if your business depends primarily on humans delivering a service.
What size businesses do you typically invest in?
We invest in service businesses that earn $ 500,000 to $25 million in revenue. But we care more about your growth potential than your size.
What size businesses do you typically invest in?
We invest in service businesses that earn $ 500,000 to $25 million in revenue. But we care more about your growth potential than your size.
Do I have to turn over control for investment?
No. We offer full acquisitions and strategic partnerships for equity. This depends on what fits your goals.
What does the investment process look like?
Step 1: Kickstart the conversation:
Shoot us an email and we’ll get you on the calendar for a quick call. During the call, we ask a few questions to learn more about your story, business, and transition goals.
Step 2: Get your Exit-Ready Blueprint:
After the call, we’ll crunch the numbers, conduct some research, and create an exit-ready plan outlining our strategy for growing the company.
We’ll then send you a copy of the exit-ready growth plan for FREE, no strings attached. It’s our way of saying thank you for taking the time to speak with us.
Step 3: Receive an investment offer:
And if we see alignment or opportunity, we’ll also send over an investment offer. It might be an offer to buy, an equity investment, or a growth partnership
How long does it take to get an investment offer?
We typically complete the Exit-Ready Blueprint and offer within 3-5 days after our initial call.
What if I'm ready to sell my business?
That’s okay! We created Exit-Ready Weekly. It’s a free newsletter filled with valuable strategies to help service businesses grow smarter, get stronger, and prepare for an exit in 2-5 years.
You can join anytime here.
Grow your business into an Exit Ready Brand in months (not years)
Weekly insider tips to help you: